Cookie Dough Fundraising Ideas From The Boy Scouts
If you are looking for ways to sell more cookie dough you will enjoy this. The Boy Scouts of America have been successfully selling popcorn for decades. In this article we will share 3 proven tips you can also use for cookie dough fundraising ideas from Fundraising Zone.
- How the 80/20 secret discovered by an Italian management consultant over 100 years ago can help your fundraisers raise more money.
- Stop selling cookie dough and start doing this instead…
- How to build self esteem in children so never experience rejection.
Thank You Boys Scouts for teaching Us these fundraising tips we can use for selling more cookie dough tubs!
In 1896 the Italian Italian economist Vilfredo Pareto discovered the 80/20 principle.
The Pareto principle tells us that 80% of all fundraising sales in any organization will come from the top 20% of the sellers. We can drill down even more because of those 20% of the sellers — 80% of the sales will come from the top 20% of those best sellers.
Simply put…
The top 4% of the boy scout producers sold more than the other 96%!
Do you think there may be anything we can learn from these young fundraisers we can apply to selling more cookie dough????
The lesson? Learn from the best of the best and practice what they do!
Sell your STORY instead of cookies
The Scouts never sell “popcorn”. Instead they sell the idea of how the “Boy Scouts” make a difference in the life of America’s youth. They talk about how the Scouts program creates character in young boys and helps to create the future leaders of the community. This inspires their friends, family and neighbors to want to make a donation to support this special cause.
How can you use this first gem?
What does your youth group, school or non-profit stand for? What good are you doing for the young people in your community? How does your program make a difference in the lives of others.
Simply put… Sell the story and the vision behind your school club or sports team.
People may not want to plunk down $10 for a tub of chocolate chip cookie dough. However, they may be willing to donate $10 to help keep kids off the streets and out of trouble.
The lesson?
Sell the mission of your organization or youth group instead of selling cookies. Nobody cares about your cookie dough fundraiser — but they will care about people.
NEVER take No personally!
The best scout fundraising experts have learned to not get their feeling hurt when people say they are not interested. What a valuable life lesson for all of us! In fact this should be required training for all of our children.
The best sellers have learned that when people say NO… It’s never about you. Instead it is about them.
There are all kinds of reasons why people say no. In fact, you probably say no too sometimes don’t you?
So why might someone say no to a cute kid selling cookie dough?
- I don’t have time.
- I don’t have any cash on me.
- I forgot my checkbook.
- I’m on a diet.
How do the Scouts get around this?
First they come up with good come backs for every excuse someone might have. And then they practice saying it with a friendly smile.
For instance…
“What? You forgot your checkbook? That’s OK it happens to everyone. Did you know we accept credit cards too?”
“I can certainly understand you are busy and don’t have time. Can i text you a link to our cookie dough brochure?”
The “Its a numbers game mindset”
The top sellers know that some people will say no BUT some people will say yes. So their job is to IGNORE the “No’s” and search for the “Yeses”!
They make it a game and look for the friendly people that want to help their cause.
The Lesson?
Create an environment where it is safe for the kids to be rejected. Make it a fun game so that when people tell them “No thanks.” They never take it personally.
If you would like to learn more about cookie dough fundraisers for schools, teams and youth groups then go to…
